Our Story

We’re a happy, travelling, working family of six,  two parents, four adventurous boys, and countless pram miles under our belts!

Life with four kids never slows down. Between school runs, work, weekend sports, long road trips and spontaneous adventures, we’re always on the move. Our pram has rolled through airports, markets, city streets, muddy park paths, resort pools, and campsites under the stars. And somewhere along the way, we realised something every parent of multiple young children eventually discovers: there’s never quite enough space, support, or hands to go around.

It started with the pram. On one especially chaotic outing, juggling bags, snacks, and a tired toddler, we looked at each other and said, there has to be a better way. With four boys needing different things at the same time, our pram simply couldn’t keep up. One wanted to sit, one wanted to nap, one needed a break, and the other was running off on his next adventure. We were always switching kids in and out of the seat, carrying one on a hip, or cutting the day short because everyone was exhausted.

That moment sparked the idea for the Strap ‘N’ Go Hammock, a lightweight, portable, extra seat that clips onto the back of the pram and turns wasted space into a comfortable, secure spot for a tired little one. After sketches, prototypes, and plenty of “kid-approved testing,” our hammock changed everything. No more tears over nowhere to sit. No more awkward juggling. Family outings instantly became smoother, calmer, and far more enjoyable.

As our boys grew, a new challenge appeared: the pool. Like many parents, we found ourselves constantly holding a little one who needed support in the water, wishing there was a safer, easier way for small children to build confidence without us straining our arms or cutting swim time short. Once again, we thought, there has to be a better way.

That’s when we designed the Strap ‘N’ Go Floatie, a supportive, travel-friendly floatation aid made to keep little ones safely buoyant while allowing them to move freely, kick naturally, and enjoy the water with confidence. Just like the hammock, it was created because we needed it, and we knew other parents did too.

Together, these products became the heart of the Strap ‘N’ Go Kids brand:
simple, practical solutions designed by parents, for parents of small children, to make everyday life lighter, easier, and more fun.

Today, our mission is to help families stay adventurous without the stress. We know the chaos of getting everyone out the door, the magic of a smooth outing, and the frustration when tired little legs or wobbly water confidence cut the day short. If our products can give you more freedom, more comfort, and more happy moments together, then we’ve done what we set out to do.

From our family to yours, thank you for being part of our journey.
We hope Strap ‘N’ Go™ helps you keep exploring, keep smiling, and keep making memories with the little people who make life such an adventure.